Showtime: The Chi Is Why 2.0
Scope
Social Content Series
Social Content Series
Impressions
4,200,000
4,200,000
Content Views
379,000
379,000
Accolades
Variety Magazine Exclusive
Variety Magazine Exclusive
The Chi Is Why is a supporting content series on Instagram that we created + produced to recruit thought leaders to speak about their craft through the lens of ‘The Chi.’ Season 4 of The Chi brought back the social series for a 2.0 version, introducing Kandi Burruss, Jacob Latimore, Kier Gaines, Charity Croff, Gabrielle Alexa, and welcoming back Tabitha Brown and Wyclef Jean.
