Instagram: Close Friends Holiday

Instagram Close Friends is an exclusive club online and IRL. To give love to their IRL Close Friends, Instagram sent out mailers to celebrate the holiday season. Each mailer included a custom "Add me to your close friends" baseball cap, a polaroid camera, and a handwritten note. Each mailer came in a luxe box with a bowtie closure. Gifting was sent to influencers across all genres, showing the diversity of the Instagram Close Friend network.