Amazon Studios: THEM

(Amazon)
Scope
Influencer Mailers
Potential Reach
21,000,000

Notable Reposts
Lena Waithe,
Ava DuVernay,
Karen Civil,
Shahadi Wright Joseph,
Adrienne Muse,
Danielle Young,
Phil Nobile Jr.

THEM is a new terror series on Amazon Studios that explores the life of a Black family living in a white neighborhood in the 1950’s. The complexities of this series were both horrifying and beautiful, allowing us to highlight a variety of details in our creative. To celebrate the THEM world premiere at SXSW, we created an influencer box made out of vintage-inspired luggage, filled with an embroidered blanket, deed invitation, SXSW plexiglass pass, and a hollowed out Mrs. Vera Says book, filled with a dripping wax cocktail. Each mailer came with a meal from Bludso’s, packaged in vintage-inspired Tupperware, monogramed silverware, and a heating instructions designed as a note from the characters themselves.

03.2021 Amazon
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