Amazon: THEM

Influencer Mailers
Potential Reach

Notable Reposts
Lena Waithe
Ava DuVernay
Karen Civil
Shahadi Wright Joseph
Adrienne Muse
Danielle Young
Phil Nobile Jr.

THEM is a new terror series on Amazon Studios that explores the life of a Black family living in a white neighborhood in the 1950’s. The complexities of this series were both horrifying and beautiful, allowing us to highlight a variety of details in our creative. To celebrate the THEM world premiere at SXSW, we created an influencer box made out of vintage-inspired luggage, filled with an embroidered blanket, deed invitation, SXSW plexiglass pass, and a hollowed out Mrs. Vera Says book, filled with a dripping wax cocktail. Each mailer came with a meal from Bludso’s, packaged in vintage-inspired Tupperware, monogramed silverware, and a heating instructions designed as a note from the characters themselves.

03.2021 Amazon