Baby Phat: Lunar New Year

Baby Phat wanted to celebrate the return of the Puffer with the year of the dragon, so we created a Lunar New Year package that glowed in red and gold. Each mailer came with a Baby Phat Puffer, held inside a gold bag with a custom Baby Phat box. A tin of goodies emphasized the theme, providing branded chocolate coins, a dragon-themed scratch off sticker, a silver fortune cookie with a custom branded fortune, and Momofuku noodles. Kimora Lee Simmons curated the seeding list, including recipients and friends like Khloe Kardashian, Gab Union, and Savannah James who all posted their packages, sharing the word of the return of the Puffer.