NBC: Deal Or No Deal Island

Influencer Mailer
Email Blast Distro
Notable Posts:
Alexia Dox
Kaycee Clark
Real Moms of Bravo
Danielle Prescod
Lauren Riihimaki

Deal or No Deal is back, but this time contestants are tackling the banker's private island for the chance to win $200,000,000! We helped get the word out about the series revamp with a social campaign including mailers, email blasts, and an influencer content campaign.

Mailers made in silver briefcases that doubled as luggage. A jungle-themed audio played as influencers dug through their package to find a Vacation candle and baby oil, a Deal or No Deal Island disposable camera, and a Camp Cocktail kit. Packages were shipped to reality fans, past game show contestants, and adventure influencers to tap in with the right crowd.

03.2024 NBC