Showtime: Free Ride Chi-Day

(Showtime)
Scope
Live Activation
Free CTA Cards Handed Out
2400
Donated CTA Cards to Inner Voices
100

Fridays in Chicago aren't like Fridays anywhere else because, with the help of Showtime and The Chi, we're making every summer Friday a Chi-Day! We team up with The Chi to celebrate their first live activation in celebration of Chi-Day by handing out thousands of free branded train cards at the Washington/Wabash train station. Locals, tourists, and The Chi fans came by to collect their free cards from our brand ambassadors to help get the word out about season 5 of the show. After the day was done, we donated the remaining cards to Inner Voices Chicago, which serves the homeless population in the area.

07.2022 Showtime
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