Showtime: Free Ride Chi-Day
Fridays in Chicago aren't like Fridays anywhere else because, with the help of Showtime and The Chi, we're making every summer Friday a Chi-Day! We team up with The Chi to celebrate their first live activation in celebration of Chi-Day by handing out thousands of free branded train cards at the Washington/Wabash train station. Locals, tourists, and The Chi fans came by to collect their free cards from our brand ambassadors to help get the word out about season 5 of the show. After the day was done, we donated the remaining cards to Inner Voices Chicago, which serves the homeless population in the area.