Target: Cuddle Collab

The Target “The Cuddle Collab” collection was a huge celebration for animal lovers everywhere, so we gave this campaign a huge welcome. Giant purple trunks were sent to celebs and influencers, each tailored based on the recipients pet type (cat or dog). An insert card with details about the collection, custom paintings of their pet, AND custom cookies of their animal’s face were all included. Packages were shipped and sealed with branded shipping tape to complete the experience.

All creative and seeding was carried out by Lede Company with a very good job leading production of all branded materials.