Paramount Pictures: Smile 2
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Smile 2 follows singer Skye Riley as she chases her dreams, while being chased by a nightmare. To emphasize the creepy smile in the film, we create a lenticular cover for the interior of the box. This jump scare moment pulled recipients into the experience immediately. Each gift came packaged in a Smile 2-branded Calpak circular case. Inside, guests were gifted a Bown of London red robe, red Bumpbox speaker, and a video book featuring the film trailer. A Fandango gift card was included, designed as Skye Riley concert tickets, with the movie premiere date designed as theatre seating. To complete the experience, we molded Smile 2 logo chocolate bars to share the exclusive Snapchat filter and encourage shares.
Each box was sealed with branded shipping tape and sent to a host of horror and gore fans.