Showtime: The Chi Is Why
Social Content Series
Webby Award “Best Influencer Endorsement” (Honoree)
Webby Award “Best Social Video Series” (Honoree)
Shorty Award "Best Instagram Partnership" (Finalist)
The Chi Is Why series for Showtime in celebration of season 3 of The Chi. We tapped incredible Black creatives to make content that delves into the pillars of the show, week over week. We paid homage to a character with a jazz night with Wyclef Jean, checked-in with ourselves thanks to Tabitha Brown, got a cooking lesson from Kelis, joined in therapy with Dr. Jess, and more throughout season 3.