Vogue Eyewear

The Gift of Regifting Mailer! To help generate traffic around the new Vogue Eyewear holiday line, we built an experience that created excitement for recipients and encouraged sharing in the season of giving. Each mailer included two pairs of sunglasses: 1 to keep and 1 to gift. This concept was prompted by the client's desire to show togetherness and friendship during the holidays. We prioritized branded moments at each stage of the unboxing, such as custom branded wrapping paper and shipper tape, to allow recipients to take in the moment with Vogue Eyewear. Sunglasses were wrapped in custom paper and were accompanied by an acrylic glasses chain, a custom deck of Vogue Eyewear playing cards, and a notecard insert.