Tastemade: Worth The Hype

Worth The Hype is back on Tastemade with another season of finding the hypest food in the nation. To help spread the word, we created a mini Worth The Hype food truck packed with snacks that represented each city Frankie Celenza stopped at this season. A restaurant passport was also included, featuring stamps of each city and their episode air dates. The truck was shipped in a box filled with crumpled guest receipts to round out the experience and drive home the show's branding.