The North Face: Hike Clerb

The North Face teamed up with Hike Clerb for a special collection dedicated to decolonizing trail ways across the nation, through education, collective participation, and an amazing merch line. They tapped us to create their mailer and friends & family event in LA to not only introduce the collection, but embody the mission for each of these brands.
For the mailer, we delivered a co-branded backpack chair filled with goods that represent both brands. Inside recipients found a piece of merch from the line, a pack of PiPcorn snacks, a packet of co-branded Lavender seeds, and individually curated antique items from BLK MKT Vintage.
For the event, we setup shop at Greenstone Farm & Sanctuary in Mount Washington, LA. We decked out the venue with signage that felt like a hiking trail, natural floral elements by Glo Flo, and a seated picnic table for 50 guests. Floating frames were setup around the venue for folks to interact with the brand, while also capturing the beautiful nature around. The night included a tea blending station, animal petting, and reiki to close out the evening.