Fenty Beauty: Fenty Eau de Parfum
What does Rihanna smell like? That is the million dollar question. The answer is Fenty Eau de Parfum, Rihanna’s signature scent – a scent for all that is sensual, bold, and vibrant. We worked with Fenty Beauty for their Come Smell Me campaign, gifting the fragrance to couples and encouraging folks to cozy up and check out the Come Smell Me Digital Film. Each mailer equipped couples with a blanket, projector, and a personalized engraved bottle of Fenty Eau de Parfum. Everything was packaged in a sleek box that mirrored the color of the perfume box, tying all elements together neatly.