NBC: The Americas

"The Americas" is a new nature documentary by NBC and Peacock, narrated by Tom Hanks, that takes viewers through all the natural wonders of the Americas continents. To get folks excited about the series, we engaged different animal-based meme pages and influencers to create content using clips from the show. Comedic renditions of the clips were made using voice dubbing, squirrel friends, and funny shots to create a successful campaign that made audiences laugh across the internet. Posts went live across Instagram, Tik Tok, YouTube, Threads, and Facebook, garnering millions of views.