Showtime: Yellowjackets

Yellowjackets is an epic story of survival, seen through the eyes of relatable high school soccer stars. To bring fans further into the world of the show for the season 2 date announcement, we created a mailer that made recipients feel as though they were a part of the team. Mailers came in a custom wooden crate to feel like they came straight from the woods. Each box had an iron-branded Rune symbol on the top that was manually burnt into each wooden crate. Once opened, a howling audio snippet from the show played, creating an ominous vibe. Inside recipients found a varsity letterman jacket wrapped in a netted bag. The letterman was the focus of the package, completely branded with the Yellowjackets name across the back and a bee patch on the front.