Pokémon

To celebrate the 30th anniversary of Pokémon, we created a giant booster pack to spark nostalgia and surprise with fans and celebrities.

Each mailer included a custom tray insert, fully designed with Pokemon characters and 30th anniversary branding. Fans were delighted with the gifting, intentionality, and overall design, creating a desire from audiences online. This campaign generated a whomping 48% posting rate with 14MM potential impressions.