Ray-Ban: Gen-Z Summer
Ray-Ban was looking for a summer kit that would wow Gen-Z, so we created a 3 foot sunglasses case to get folks ready for the summer sun.
Each kit came complete with 2 pairs of Ray-Ban sunglasses, a branded pickleball set, Vacation Whip SPF, Kin Euphorics, a neon photo frame, a digital camera, and a branded fan hat.
We had fun with the details, creating a clasp that was identical to that of an authentic Ray-Ban case. We also used the same fabric and cut pattern that Ray-Ban uses for their glasses cleaning cloths to print the campaign message. This was a direct tie-in, using materials natural to the brand for marketing efforts.